About Joshua Coffman & Beyond the Kage

From Darkness to Purpose:

My Journey

For years, my life was riddled with darkness. I never felt good enough, never thought I had value. I measured my worth by the success and opinions of others, allowing the weight of societal expectations and the darkness of this world to dictate my thoughts, my actions, and ultimately, my habits. This led to negative cycles—addictions, self-doubt, and a perception of life that felt impossible to change.

That’s the thing, though—

there is a purpose
for everyone

It wasn’t until I was deep in the darkness that I recognized the importance of the struggle. Very much like the gym, life is time under tension. In the gym, we grow through resistance and pressure. Life is the same way. The only way to build true strength is through enduring hardship, pressing forward even when it hurts, and developing resilience in the process.

I made a decision. I would take the same principles that create strength in the gym and apply them to my life. I focused on discipline, shifting my self-talk—recognizing my feelings but challenging them with Biblical Truth—and seeing opposition as an opportunity to grow. I rewired my habits, built a new lifestyle, and learned how to thrive under pressure. Because it’s in the pressures of life that we find the answers—who we are, what we want, and how to move forward.

I know what it’s like to feel hopeless, to think that the darkness will never end. But in that loneliness, I discovered something life-changing: I was never alone. God was always there. My strength was never about me—it was about Him who lives in me.

That’s why I built Beyond the Kage—to help men like you rise up, rebuild, and lead with faith.

My Mission:

Guiding Men to Strength, Purpose & Faith-Driven Leadership

I believe every man is capable of transformation, but it doesn’t happen by accident. It takes discipline, structure, and a deep commitment to change. Through Beyond the Kage, I coach men in developing the Mind, Body, and Spirit—not just to improve their own lives, but to become the leaders, husbands, fathers, and warriors they were called to be.

Why I Do This Work:

Men today are bombarded with distractions, temptations, and messages that weaken their resolve. Society tells you to stay comfortable, but comfort breeds complacency.

The truth is—the challenges you face are not meant to break you. They are meant to shape you into the man you are destined to become.

🔥 This is your wake-up call. You were not meant to just exist—you were meant to truly live.

My Coaching Approach:

The Three Pillars of Strength

01.

✔ Mind – Mental resilience, discipline, and positive psychology to overcome self-doubt and rewire your mindset for success.

02.

✔ Body – Fitness, nutrition, and movement to build a strong, capable, and confident physique that fuels your purpose.

03.

✔ Spirit – Faith, purpose, and biblical leadership principles to align your life with God’s calling and become the leader you were meant to be.

Professional

Experience & Expertise

For the last 15 years, I have worked with and coached high-achievers, including:

✔ Fortune 500 companies
✔ C-Level executives
✔ Athletes
✔ Fathers and husbands

My experience spans leadership development, performance optimization, and personal transformation—helping high achievers break through barriers and step into their fullest potential.

Certifications:

I’ve spent years refining my approach, combining faith-driven principles with the best strategies in fitness, psychology, and leadership.

⭐️⭐️⭐️⭐️ Recognized and Certified by NASM
A Global Leader in Health & Performance Coaching.

Are You Ready to

Step Beyond
the Kage?

If you’re here, it’s because you know there’s more inside of you. More strength. More purpose. More discipline. But knowing isn’t enough—you have to act.

🔥 This is your moment.

If you’re ready to break free from stagnation, step into leadership, and start living the life you were created for, let’s make it happen.